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Our approach to the Makeup Industry goes beyond mere application; it’s a holistic journey.

In a groundbreaking collaboration, Beauty by AD ACADEMY and E.A.T.O.W ACADEMY have fused their expertise, creating an unparalleled alliance that transcends not only Africa but the global makeup landscape. This assertion stems from an impressive amalgamation of nearly five decades of industry mastery. From the realms of makeup artistry, influencing, business ownership, teaching, education, mentorship, product development, sales, coaching, to retail acumen, both brands have cultivated a rich tapestry of knowledge. Welcome to the Growth Lab, an incubator shaping the future of makeup enlightenment.

4+

Expert Teachers

40+

Years of industry experience

Student Aftercare & Career Support

We will offer you a 10% discount on our makeup products for life. 
We are thrilled to unveil an unparalleled opportunity exclusively designed for you a Quarterly Zoom Community Building Session! For all our graduates.  You can attend as many as you like.

Our Courses & Dates

Get ready to elevate your career, bask in the camaraderie of fellow graduates, and immerse yourself in an exclusive experience designed with you in mind. Your success story continues with BEAUTY BY AD Academy, and we can’t wait to see you thrive!

Quarterly Zoom Sessions:

6th September - 10th September
9am - 6pm
Price : NGN 850,000

Annual Grand Reunion:

To be
Announced.

Duration: 5 days intensive theory and practical for those who are serious about makeup artistry as a career. Currently, this course will only run quarterly.

Day1.     Introduction to Makeup Artistry
- Understanding the Makeup Industry
- Different Roles in Makeup Artistry
- Essential Skills for a Makeup Artist
- Different Areas of Makeup Artist
- Hygiene and Safety

Demonstration & Practical
Day2.     Makeup Basics & Mental Health
- Essential Brushes
- Tools and Products
- Skin Types and Care
- Color Theory
- Basic Makeup Techniques
-Mental Health

Demonstration & Practical
Day3.     Advanced Makeup Techniques
- Understand the needs of a photographer/lighting
- Bridal Makeup
- Special Occasions and Red Carpet Makeup
- Editorial and Fashion Makeup
- Advertorial and Commercial Makeup
- Social Media for Makeup Artists

Demonstration & Practical
Day4.     Building Your Brand
- Finding Your Unique Style
- Portfolio Development
- Networking in the Industry
- Monetizing your knowledge
- Marketing Yourself
- Client Relations and Retention

Demonstration & Practical
Day5.     Professional Development
- Keeping Up with Industry Trends
- Continuing Education and Certification
- Attending Industry Events
- Career Opportunities for Makeup Artists
- The Future of Makeup
- Interview with Successful Makeup Artists
- Makeup Artist to the Stars: A Case Study
- Success and Challenges in the Makeup Industry

Demonstration & Practical

Graduation – Certification

Beauty By AD

Accreditation

The Beauty Industry Approval Accrediation and International Center, based in the UK, epitomizes excellence in the beauty sector. In a landscape characterized by intense competition, distinguishing oneself is not merely advantageous but essential. It’s about more than just attracting clients; it’s about showcasing individual flair, pushing boundaries with innovative techniques, and delivering service that exceeds expectations.

Through rigorous partner verification and the maintenance of a comprehensive database of certified students, the organization reinforces credibility and trustworthiness.