Why Beauty by AD Academy?
Discover the brains behind our academy’s vision
Our approach to the Makeup Industry goes beyond mere application; it’s a holistic journey.
In a groundbreaking collaboration, Beauty by AD ACADEMY and E.A.T.O.W ACADEMY have fused their expertise, creating an unparalleled alliance that transcends not only Africa but the global makeup landscape. This assertion stems from an impressive amalgamation of nearly five decades of industry mastery. From the realms of makeup artistry, influencing, business ownership, teaching, education, mentorship, product development, sales, coaching, to retail acumen, both brands have cultivated a rich tapestry of knowledge. Welcome to the Growth Lab, an incubator shaping the future of makeup enlightenment.
More about our Founders
Meet the brains behind the Beauty by AD Academy programme
Adeola Chizoba Adeyemi
Founder, Beauty By AD
Adeola Chizoba Adeyemi stands as a luminary entrepreneur, shaped by her Lagosian roots and the cultural tapestry of Yoruba and Igbo parentage. Her narrative unfolds in the intricate realms of beauty and fashion, where her corporate journey embodies a fusion of passion and professionalism.
In the nascent stages of her career, Adeola actively engaged in fashion and beauty modeling, concurrently assuming the role of a video vixen. These early chapters laid the foundation for her profound affinity for beauty, propelling her toward a distinguished path in makeup artistry. Her commitment to excellence led her to pursue professional certification, an emblem of her dedication to meeting the pinnacle of corporate standards.
In 2016, seizing the reins of corporate leadership, Adeola founded Beauty By Adeola Diiadem, a corporate entity recognized as Beauty By AD. This strategic inception stems from astute observations made during her tenure as a makeup artist, identifying a corporate gap in inclusion and product quality.
As the Founder and CEO of Beauty By AD, Adeola is a beacon of global inclusivity, transcending demographic boundaries and catering to diverse skin types and undertones. This corporate visionary is dedicated to making affordable luxury a corporate standard accessible to all.
Beyond her entrepreneurial pursuits, Adeola is adorned with multiple awards, testament to her unwavering commitment to elevating the beauty industry. Her corporate philosophy permeates Beauty By AD, an embodiment of innovation and quality, poised to stand as a corporate cornerstone in the beauty industry, both domestically and on the global stage.
Eryca Freemantle
Global Makeup Strategist
Eryca Freemantle the founder of. E.A.T.O.W GLOBAL stands as an icon in the makeup industry, revered by leading professionals who seek her expertise. With a career spanning 4 decades, Eryca has chosen to operate primarily behind the scenes, yet her influence knows no bounds. Her reputation precedes her, and her specialized knowledge in makeup business for women of color is in constant demand. Eryca is known for thinking outside the box and creating immediate results. Often enabling businesses to 10x their income. She builds brands.
Eryca’s role as a consultant for renowned brands is testament to her expertise, where she has played a vital part in the development and successful launch of various products. Her impact transcends corporate realms; she dedicated several years serving on the board of advisors for the esteemed London College of Fashion. During her tenure, she not only contributed her wisdom but also authored numerous courses, she is known within the industry as the ‘course builder’, she is one of the best in the makeup industry shaping the education of future industry leaders and powerhouses, she thinks and moves outside the box.
Beyond academia, Eryca’s societal contributions are notable. She actively advised the government in UK on the Body Image Campaign, focusing on the unique needs of young women of color, showcasing her commitment to meaningful change. Moreover, Eryca has been a catalyst in launching the careers of many aspiring individuals within the industry, solidifying her legacy as a mentor and guiding light.
Within the intricate tapestry of the makeup industry, women of color stand as powerful contributors, both financially and aesthetically.
Eryca Freemantle, a visionary strategist, recognizes the vital role we play, spending nine times more than any other race on beautification. Eryca champions the urgent need for infrastructures that level the playing field, enabling women of color to claim their rightful place. She sheds light on a crucial issue: many mainstream professionals remain oblivious to the subtle biases within their businesses, hindering the potential for success. Through candid and intellectually stimulating conversations, Eryca advocates for a harmonious fusion of cultures, poised to revolutionize multiple industries.
Over the years, industry leaders such as , Film, BeautyShows, Retail, Euromonitor, Mintel, Unilever, African Beauty Report, Spell Magazine, Bloomberg, Government Department across the world, Universities, Institutions, Princes Trust, Manufacturing and now the Tech sector have sought Eryca’s insights, recognizing her unparalleled expertise. Her influence reverberates far and wide, shaping the way businesses perceive and embrace African women and makeup.
